IBM Watson Campaign Automation​

(Formerly Silverpop / IBM Marketing Cloud)

IBM Marketing Cloud features digital marketing capabilities, including email marketing and lead-management, helping to convert digital prospects to loyal customers through more relevant one-to-one interactions. To support our marketing technology, we provide industry leading services, integrations and support.IBM Marketing Cloud offers email marketing, lead manage ment and mobile engagement solutions. IBM Marketing Cloud uses customer data and individual behaviors, collected from a variety of sources, to inform and drive personalized interactions in real time. By providing deep customer insights and an intuitive engagement engine, IBM Marketing Cloud reduces the complexity of Omni-channel marketing and enables exceptional experiences for customers across the entire brand journey – increasing loyalty and driving revenue.


​Download IBM Watson Campaign Automation Overview Presentation



Key Features

  • ​Campaign ​Autom​​​​​​​​ation
  • ​Email, ​Mobile, ​Social, ​Marketing
  • ​Lead ​Management and ​Scoring
  • ​​Customer ​Journey ​Building
  • ​​Watson Marketing Assistant
  • ​​Performance ​Insights
Silverpop - Cloud Based Digital Marketing


Figure 1: IBM Marketing Cloud – Cloud Based Digital Marketing; there are three primary use cases for IBM Marketing Cloud engage; customers can do each one with varying degrees of sophistication. Email marketing is typically a starting point for any customer, lead to revenue management is usually for customers with direct sales models, and behavioral marketing automation is the next generation of digital marketing for customers focused on orchestrating the customer journey.

​IBM Marketing Cloud Value

  • ​Know your customer by collecting data across all sources, creating a single customer identity and using a flexible marketing database of record
  • ​Use automation to deliver highly personalized customer communications that leverage behavioral data and convert at a higher rate
  • ​Be everywhere your customer is, collecting data from all channels, and delivering a consistent experience anywhere they interact



​​​Figure 2: Marketers Challenges; most marketers understand these challenges and want to be able to improve the experience for their customers. IBM Marketing Cloud provides an integrated platform that resolves these common issues.

WCA Marketers Challenges


IBM Marketing Cloud automates personalization on an unprecedented scale. It creates a 360-degree customer view through the ability to build a rich customer behavioral profile, dynamically linking customer data from fragmented sources – across and even outside the organization – such as social, web, email, mobile, and CRM systems. IBM Marketing Cloud then orchestrates a personalized brand experience for each customer in context with the use of customer journey maps, making it easier to determine specific treatment strategies to drive loyalty and revenue and quantify the lifetime value of each customer.


Trusted by more than 5,000 brands and 25,000 marketers around the globe, we offer a world-class services team, 24/7 customer support, and a network of partners. With IBM Marketing Cloud, Dar AlArkan gets the right mix of products, services, and support for your specific digital marketing needs.

​IBM Marketing Cloud Value

  • ​​SMS Marketing – easily incorporate SMS into your campaign workflows to drive an omnichannel experience, transition from batch and blast to 1.1. campaign execution, whilst reducing your bottom line SMS expenditure by approximately 40% when carrying out sophisticated segmentation.
  • ​​Easy to use SMS frameworks – Configure and immediately execute our pre-defined SMS frameworks for both one and two-way SMS messaging.
  • ​​Enrich your single customer view – Leverage one single database for all channels, gain visibility on each single individual, how they engage and leverage behaviours and insights cross-channel, whilst optimizing future campaigns on SMS based on these insights.
WCA SMS

IBM Marketing Cloud offers a simple-to-use interface that enables users to easily compose, send and track mobile marketing campaigns. Our SMS capabilities include:

  • ​Execute transactional SMS campaigns – Utilize our SMS API for real-time transactional campaigns from external systems via our enterprise grade platform
  • ​Track and measure SMS conversions – Incorporate trackable short URLs and track call to action conversions, whilst obtaining aggregate level reporting
  • ​​​Mobile Network Portability – Support for end users that have ported their mobile phone number with the Telco operator, which allows IBM to efficiently route the SMS without incurring higher costs or failing to reach the end user
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