Solutions

Customer Experience Analytics

Let your customer interact the way they choose and let us connect the dot for you. We can help you track every experience of the customer so that your business can achieve best customer satisfaction ever.

Understand every step of the journey with Customer Experience Analytics
Visualize customer journeys, replay sessions and get the insights you need to create frictionless customer experiences. Get an end-to-end view of your customers’ journeys

Role-based dashboards

  • Customized top line metrics provide quick access to business conditions and customer experience activity

Flexible reporting

  • Pre-built and customizable digital analytics reports
  • Rich segmentation and syndication of customer behavior audiences
  • Traffic and funnel reporting with actionable insights

Session replay

  • Summarized session views and detailed session replays provide deep understanding of individual experiences
  • CXA uniquely supports web, mobile app and hybrid session capture and replay of ALL sessions with both client and server-side data collection

Eventing and alerting

  • Struggle detection and behavior reporting pinpoint where and why experiences are occurring
  • Powerful eventing and alerting engines provide ability to act on insights
  • Simplified event creation makes it easy for business analysts to take action

Site optimization

  • Uncover usability flaws that cause customers confusion and struggle
  • Compare segments side-by-side to optimize experience, content and campaigns
  • Drill contextually into sessions details and other analytics for more detail

Journey analytics

  • New multi-channel path analysis provides holistic understanding of customer journeys
  • Users can quickly compare path popularity, duration, revenue and customer values across unique segments and drill down for deeper understanding

Mindset analysis

  • Understanding which events impact discovery, purchase consideration and advocacy can be key to increasing conversion, revenue and customer loyalty
  • Flexible customer lifecycle definitions can be tailored for any industry

Mobile app dashboard

  • Measure how your customers are engaging with your mobile apps with customizable KPIs and reporting. Deep dive into user data by region, level of engagement and app version to identify how your mobile apps are impacting your customer’s journeys.

Main benefits

  • Assigns a reason for customer contacts
  • Track the beginning and end point of each customer
  • Identify customers in every transaction they made
  • detects and analyze behavior pattern

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